Digital Communications

Product brief for new product – ‘Nexus Prime’

The task required includes with the designing of the advertising entities for Google ©.  The estimated time for completion of the promotional propaganda will fit in-between 3 – 4 weeks.

A scheduled list of advertisement techniques should be accomplished:

·         Television Adverts

·         Bus Stop Posters

·         Magazine Adverts

·         Mobile Ads (Angry Birds Example - http://bit.ly/o31fp8)

·         Cinema Adverts

·         YouTube Adverts

To promote this new device, images will be provided that can be manipulated within the designated guidelines. All images are regulated to Attribution-NoDerivs CC BY-ND

Specification of ‘Nexus Prime’

·         Super AMOLED

·         720 x 1280 pixels

·         Android (4.0)

·         Dual core, TI OMAP4460, 1500 MHz

·         1024 MB RAM

·         8 megapixels

·         1920x1080 Video (1080p HD)

·         NFC Technology

·         Bluetooth 3.0

Regarding the above description the product advertisement may include some/all of the specification within the promotion.

Logo construction

Based upon the initial design (See Fig.2) for the ‘Nexus Prime’ logo – part of the required advertisements include a re-design. Also remember to keep the theme of the ‘Nexus’ with the strong colours of Blue, Red, Green, and Yellow. (In that descending order)



(Features that the next generation Google Nexus phone must have – See Fig.1)

Fig.1

Fig.2