National Readership Survey

The NRS (National Readership Survey) is a non-profitable organisation that carries out research on members of the public by using surveys to aid the manufactures of Britain's major newspapers and consumer magazines. The surveys that take place include questions that define what demographic of people read what magazine/newspaper.

NRS interviews a large sample of 36,000 adults (aged 15+) each year on a continuous basis, of which usually take on average around 27 minutes to complete and will be walked-through by a representative of the NRS in the interviewees home.

The techniques that NRS use are widely respected by companies that produce media for the public. One of these being in the form of 'The Daily Mail'.