Branding defines the aspect of a product, a logo or slogan can influence a persons mind on what product they want to purchase, for example if someone wants to to buy a game they will automaticly think of a highly advertised company such as ‘Game’ or ‘Xbox Live’. The reason that they will easily think of these companies is because they have advertised them in a way that it sticks in the consumers mind, either by a catchy song or widley known logo. Once a company has a satisfactory logo they muct keep it consistant so that the consumers can relate each individual product with the logo, also it helps that the logo or slogan can express a hidden message, such as the obvious ‘FEDEX’ logo that can be relvealed to show a hidden arrow that stands for fast delievery and communication.
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